Money for Trash is Currys’ short-term recycling initiative designed to get unused tech out of your property and cash in your pocket.
The retailer claims the initiative is the UK’s first recycling scheme to supply financial rewards for previous tech – even for gadgets prospects may assume are nugatory.
Currys is asking on anybody with previous, damaged or unused tech to take it to their nearest retailer and get a voucher value a minimal of £5. The corporate can be providing £100 off any TV over £1000 if you commerce in your previous one, together with as much as £40 off chosen small home equipment if you commerce in previous devices.
The scheme relies on analysis commissioned by YouGov that discovered 67% of Brits had been holding on to previous mobiles, 55% had saved unused cameras and 50% nonetheless had their previous headphones laying round the home. Different gadgets Brits hoard included hairdryers and straighteners, previous landline telephones and even white items.
The survey additionally discovered that just about 4 in 10 Brits could be extra prone to recycle their tech if there was a monetary incentive or if they might make sure that their private information was being disposed of correctly.
Whereas Currys already collects round 5500 thousand tonnes of tech every month, the corporate is hoping to surpass that concentrate on with Money for Trash by screening, recycling, repairing and rehoming much more previous tech.
“We’re already serving to hundreds of consumers recycle undesirable tech on daily basis. However Money for Trash goals to take it to the subsequent degree”, mentioned Currys chief provide chain officer, Lindsay Haselhurst.
“This trial is all about making recycling simple and rewarding. We’re urging the nation to look in drawers, below the couch and up within the loft – as these unused tech gadgets which have seen higher days could possibly be repaired, rehomed, or recycled into one thing new. We actually are accepting any tech, purchased from anyplace, even when it’s damaged – it would seem like trash, but it surely isn’t to us”.
Money for Trash will run for one month solely, so that you’ll wish to get your garbage in quick. The scheme will likely be trialled in Currys shops from now till April 15.