Google has revealed a brand new plan to assist prospects squeeze much more worth from its productiveness software program and collaboration instruments.
At its annual Google Cloud Subsequent occasion, the corporate introduced it can make investments closely within the Google Workspace Market, the third-party app library that companies its product suite. The aim is to create alternatives for brand spanking new synergies that develop the performance of its apps and enhance the person expertise.
New figures revealed by Google present the Workspace suite now has upwards of three billion customers (which equates to greater than a 3rd of the planet). Many of those customers are augmenting their setup with first- or third-party apps – of which there are actually 5,300 within the official market – however Google is pushing for additional enlargement.
“We’re excited to see so many customers personalize their expertise by including third-party apps or by constructing their very own to create a extra highly effective engine for productiveness and collaboration,” wrote Google.
“Builders have been in a position to construct purposes that combine with Gmail, Drive and Docs for years. And right this moment, we’re saying enhancements to the Google Workspace platform by making it simply as straightforward for builders to construct purposes and combine with Meet, Chat and Areas.”
Evolution of Google Workspace
For the reason that start of G Suite in 2006, Google has competed straight with Microsoft within the workplace software program area, going up towards the well-known Microsoft 365 suite, which homes the likes of Phrase, PowerPoint, Excel and so forth.
One of many defining options of Microsoft’s providing is tight integration between apps and companies, extending all the way in which out to the Home windows working system on which most enterprise units run. And though Google stole the march on Microsoft when it got here to SaaS, the person G Suite apps felt extra remoted.
When Google rebranded its suite as Workspace final yr, nonetheless, the corporate introduced it will make a concerted effort to create a extra “deeply built-in person expertise”, by enhancing the extent of interoperability of its varied productiveness apps. And now, the corporate needs to concentrate on facilitating new integrations with third-party apps as nicely.
The primary new integration unveiled at Cloud Subsequent permits customers to create and motion Jira tickets straight from Google Chat and Areas, streamlining the ticketing course of and reducing the variety of apps workers must juggle directly.
In the same vein, Google has launched a brand new AppSheet integration for Gmail, which is meant to assist non-technical customers to create customized no-code apps that save time on administrative duties.
Lastly, Google introduced a brand new Work Safer providing that makes use of companies from safety firms CrowdStrike and Palo Alto Networks to assist prospects collaborate securely in a hybrid working surroundings.
“Our mission is to empower everybody with an revolutionary and seamless expertise that provides folks – regardless of their location or technical capability – the chance to drive actual impression,” mentioned Google. “At its core, the imaginative and prescient of the Google Workspace platform is that can assist you construct your individual innovation momentum, whereas offering a basis of safety and privateness.